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4.6 out of 5 based on 244 user reviews.

"Un espacio muy productivo para estar al día sobre las mejores prácticas de marketing en latinoamerica y reunirse con partners potenciales."

26 December 2019

Director de Marketing

Latin CMO Summit 2019

"Thank you for the Wonderful and Fruitful days"

28 November 2019

Head of Marketing Department

CMO Japan Summit 2019

"Great fórum and event! undersanding other markets and how become relevant and maintance relevance in market and consumer so insipiring!. I will just add that sometimes learning from fails are more impressive and outstanding, It will be great some leader presenting how they learned and re invert the Brand in failure."

25 November 2019

Marketing Director

Latin CMO Summit 2019

"It´s was amazing share with marketing collegues and received so interesting information about what´s new in diferent markets!"

20 November 2019

Marketing Head Pasteur

Latin CMO Summit 2019

"Great event"

15 October 2019

Murie Design group

Marketing Leaders Forum 2019

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Marketing events: Online advertising

People attending marketing events may be interested to hear that advertisers get much higher ROI and sales uplift from online than they do from TV.

That's according to new research GFK's Media Efficiency Panel (MEP). It found that online advertising actually achieves reach equal to press and outdoor advertising.

Online advertising is also on average more effective than offline as it delivers short-term ROI. The survey found that online has a return of 75p, press 66p and outdoor 53p with TV seeing an ROI of just 43p.

What's more digital campaigns reach on average 33 per cent of the online population while press reaches just under 40 per cent and outdoor 30 per cent.

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