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Latest Marketing Reviews and Testimonials
4.6 out of 5 based on 236 user reviews.

"Funtastic experience for last two days. Thx."

25 June 2019

3M Japan
Director

CMO Japan Summit 2019


"The event was really well thought out. Great speakers as well"

25 June 2019

SGCM Pte Ltd
Head, Marketing

CMO Asia Summit 2019


"It was great event and I learnt a lot about digital marketing. "

24 June 2019

Miraca Holdings Inc.
Head Digital Strategy

CMO Japan Summit 2019


"It was meaningful to hear various CMO stories"

24 June 2019

KDDI@CORPORATION
AdvertizmentDepartmentGeneralManager

CMO Japan Summit 2019


"very infomative"

21 June 2019

FWD FUji Life Insurance
Dept Manager

CMO Japan Summit 2019


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Marketing events: Online advertising

People attending marketing events may be interested to hear that advertisers get much higher ROI and sales uplift from online than they do from TV.

That's according to new research GFK's Media Efficiency Panel (MEP). It found that online advertising actually achieves reach equal to press and outdoor advertising.

Online advertising is also on average more effective than offline as it delivers short-term ROI. The survey found that online has a return of 75p, press 66p and outdoor 53p with TV seeing an ROI of just 43p.

What's more digital campaigns reach on average 33 per cent of the online population while press reaches just under 40 per cent and outdoor 30 per cent.

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