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 Industry Peers Gathered in Shanghai to Discuss about Integrated Communication in the Digital Era

Chrisma A. Albandjar, Director Of Corporate Affairs, Microsoft Indonesia initiatives opened the Integrated Communication in the Digital Era conference organised by marcus evans, held at the Renaissance Shanghai Pudong Hotel on 23rd February 2012 and welcomed all delegations.  

This conference attracted interest and participation from the PR and communication experts, who viewed the Integrated Communication conference as a networking platform that facilitates the exchange of ideas and strengthens trade ties. The conference addressed the best practices of integrating new and old form of communications strategies and successfully navigating the ever evolving digital arena. It also showcased how the corporate communications function today can actually deliver quantifiable results through proven and robust measurement systems.

Among the notable speakers who spoke at this prestigious conference included include Bo Chen, Corporate Branding Deputy General Manager, Fosun Group, Royce Hua, Communication Head, 3M China, Vivian Xiao, Head of Corporate Communications, Eaton, China, Suzette Pasustento, VP, Corporate Communication & Marketing, Luen Thai Enterprises, Catherine Peng,Corporate Communications Director, Bosch China and Alphae Chen, Executive Director and Head of China, Citigate Dewe Rogerson.  

Jack Kuang, Head of CSR, Anway China also featured an expert presentation on embedding the Corporate Social Responsibility (CSR) audit framework and measurement tools to evaluate communication effectiveness. Since its opening, Amway (China) of the community has been widespread recognition and praise, at the end of 2010, to obtain a total of all kinds of awards in 1800, including the three times award by the China Charity Award. Amway China has also recently won 2012 “Outstanding Social Responsibility (SR) Photo Works Selection in China”.

This event is supported by Asian Business Communications Association and Shanghai Public Relations Association.

For more information, visit the Integrated Communication in the Digital Era website

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