The importance of strategic pricing decisions reflects on the profit and growth of the company. It is an area that cannot be ignored and must be confronted, thus making this conference essential for gaining the necessary knowledge to establish a clear and profitable pricing policy. Today, companies are realising the advantages that strategic pricing can bring to the table, including increased profitability, higher value capture, ROI, focused on branding and marketing strategies plus reinforce consumer loyalty.

How do you feel you feel about pricing in your organization? Where do you feel that it lacks or needs improvement?

Pricing mistakes are among the most common ways to sabotage a business. Mistakes cannot be tolerated in a fragile economy, therefore pricing must become a strategic tool to increase profit and sustain growth.

Competitive Pricing Strategies will provide an in depth understanding on profitable pricing strategies and tactics. Learn how pricing affects your bottom line and how to price your product/service to maximise company profitability.