The advent of web 2.0 has determined changes in the media landscape, creating exciting opportunities and revealing new challenges for the PR and Communications community. “Embracing New Media in your PR and Corporate Communications Strategy” Pan European conference will be bringing together corporate and new media players for two days of intense discussions. Join them and explore how your organisation can utilize more effectively new media tools within your overall communications strategy.

The event will be providing you with unique practical and inspiring presentations from top nudge communications experts across Europe, eager to share their knowledge. Learn how you can succeed in developing effective PR and Communications campaigns while making use of new media tools.

Take the opportunity to assess the way the web is changing the communications dynamic, identify new tactics and developing new capabilities to harness the new media tools, discover how to best measure the value of social media within the communications strategy and how you can combine social media activities with the traditionalcommunications initiatives.