Marketing events: Online advertising

People attending marketing events may be interested to hear that advertisers get much higher ROI and sales uplift from online than they do from TV.

That's according to new research GFK's Media Efficiency Panel (MEP). It found that online advertising actually achieves reach equal to press and outdoor advertising.

Online advertising is also on average more effective than offline as it delivers short-term ROI. The survey found that online has a return of 75p, press 66p and outdoor 53p with TV seeing an ROI of just 43p.

What's more digital campaigns reach on average 33 per cent of the online population while press reaches just under 40 per cent and outdoor 30 per cent.

Marcus Evans presents marketing events, created by experienced professionals and with information presented by industry experts.