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31 July 2010
marketing/sales sector

Brand Building for Banks and Financial Institutions 2007
Maximizing the Power of Your Brand, Ensuring Your Brand Provides Valuable Competitive Advantage & Drives Sales

Event Date: 10-11 Sep 2007
Location: The Millennium Broadway Hotel, New York, NY, USA

key conference speakers

Pablo Azar
Assistant Vice President, Marketing, Allstate Insurance Company
Kelly Harper
Director, Head of Marketing, Retail Investment Products, BMO Financial Group
Thomas G. Gentile III
Chief Marketing Officer and Vice President, GE
Mike Schafer
VP Brand Development, Fifth Third
Richard Aneser
Director of Brand Management and Communications, Merrill Lynch

key conference topics

  • Building World Class Brands in the Financial Service Sector – Creating a Winning Brand
  • Bringing Your Brand to Life – Connecting Brand, Employees & Customers
    •
  • Aligning the Brand with the Business Vision to Drive Profitable Growth - Assessing the Power and Performance of Your Brand
    •
  • Segmenting Target Audience - Positioning Your Brand on the Financial Market
    •
  • Improving the Brand Experience through Customer “Involvement
    •

    key conference features

  • Develop marketing and brand strategies with strong and successful brand portfolio & Pinpoint the importance of excellent research leading to successful position of your brand in global market
  • Evaluate the relationship between CRM and your customers in order to increase your revenue & Identify tools for developing emotional connection within your brand in financial services
    •
  • Reap benefits of effective & smart brand strategies
    •
  • Measure business value of marketing activities in your company
    •
    conference focus

    conference sponsors
    Co Sponsor


    Claritas

    		 Lead Sponsor


    INTERBRAND
    Co Sponsor


    Harris Interactive

    		 Co-Sponsor


    Iconoculture
    Premier Media Partner

    who should attend the conference

    SVP, VP, EVP, Directors with responsibility and interest for Brand Development, Marketing Strategies, Advertising, Brand Innovation, Corporate Reputation, Design

    the conference venue

    The Millennium Broadway Hotel
    145 West 44th Street
    New York, NY 100036-4012
    T: 212 768 4400 F: 212 768 0847
    http://www.millenniumhotels.com/MCIL.nsf/LU_HOTELDOC/58$$HotelDescription?OpenDocument

    the conference organisers

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    sector information
    sector listings


    conference speakers

    Christopher Keating - CONFERENCE CHAIRPERSON
    Vice President, Consumer Strategist, Financial Services
    Iconoculture

    Pablo Azar
    Assistant Vice President, Marketing
    Allstate Insurance Company

    Kelly Harper
    Director, Head of Marketing, Retail Investment Products
    BMO Financial Group

    Thomas G. Gentile III
    Chief Marketing Officer and Vice President
    GE

    Mike Schafer
    VP Brand Development
    Fifth Third

    Sirish Mani
    National Manager – Consumer Insights
    Toyota Financial Services

    Roland Jarquio
    Corporate Brand Manager, Americas
    GE Money

    Constance M. Martin
    VP and Director of Marketing
    Provident Bank

    Bertalan Molnar
    Marketing Director
    Erste Bank

    Jane Crossan
    VP & Practice Leader, Financial Service Group
    Claritas

    Richard Aneser
    Director of Brand Management and Communications
    Merrill Lynch

    Anthony Gould
    Senior Vice President, Director Strategic Analytics and Consumer Products
    Sovereign Bank

    Landon Taylor
    Senior Vice President, Market Development
    The First American Corporation

    Nadine Genet
    Managing Director, Head of Global Advertising
    UBS

    John Rumpf
    Marketing & Communications Director
    Robert W. Baird & Co.

    Gary Singer
    Chief Strategy Officer
    Interbrand

    Ralph Cummins
    Director, Global Brand Strategy
    Genworth Financial

    Steve Cone
    Former Managing Director and Head of Advertising and Brand Management
    Citigroup Global Wealth Management Group

    David May
    Vice President, Global Marketing
    Goldman, Sachs & Co.

    Patricia Kidd
    Senior Vice President, Senior Consultant Brand and Strategy Consulting
    HARRIS INTERACTIVE

    Erin Fish
    Brand Manager
    Toyota Financial Services

    general enquiries

    Keisha Babb - Capital Markets

    3rd Floor, CGI Tower
    Warrens, St. Michael
    Barbados

    Telephone:     246-417-5413
    Fax: 888-844-4901
    Email: capitalmarkets@marcusevansbb.com


    sponsorship opportunities

    Keisha Babb - Capital Markets

    3rd Floor, CGI Tower
    Warrens, St. Michael
    Barbados

    Telephone: 888-844-4901
    Fax: 246-417-5413
    Email: capitalmarkets@marcusevansbb.com

    conference quote

    "STRONG FINANCIAL BRAND IS THE WAY TO WIN! "

    Assessing the Key Success Factors in Banks and Financial Services Marketing & Brand Management to Gain Competitive Advantage and Boost ROI