- life sciences/pharma sector
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PharmaMarketing 2008
Optimising profitability and ROI through mastering pricing and branding strategy – improving on current sales & marketing drawbacks in the Philippines
Event Date: 15-16 May 2008
Location: Crowne Plaza Galleria , Manila, Philipines
- key conference topics
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- Benchmarking against best marketing strategies and models
- Mastering brand management and sales force effectiveness
- Managing counterfeits and parallel imports
- Panel discussion: Capitalising on strategic pricing models
- Special half-day workshop on Day Two: Sales Force Excellence – Improving and measuring sales force effectiveness to boost sales results and delivery
- conference sponsors
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- who should attend the conference
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• Top management (Presidents, Managing Directors, Country Managers, General Managers) Vice Presidents, Regional Directors/ Heads, Directors, Department Heads, Managers of:
- Business Unit
- Marketing/ Sales & Marketing
- Business Development
- Medico- Marketing
- Product Development
- Branding and/ or Promotions
- Commercial Operation
- Corporate Planning
- Strategic Planning
- Market Research
- Regulatory / Medical / Scientific Affairs
• Distributors & Traders
• Marketing/ Sales solution providers
• IT solution providers
• Consultants and venture capitalists
- the conference organisers
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marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.
Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.
- general enquiries
-
Tan Peng Pheng
marcus evans,CP 21, Suite 2101,Central Plaza,
34 Jalan Sultan Ismail,
50250 Kuala Lumpur,Malaysia.
Telephone: +603.2723.6614
Fax: +603.2723.6699
Email: tanp@marcusevanskl.com
- sponsorship opportunities
-
Tan Peng Pheng
CP 21, Suite 2101, Level 21, Central Plaza
34, Jalan Sultan Ismail,
50250 Kuala Lumpur, Malaysia
Telephone: +603 2723 6699
Fax: +603 2723 6614
Email: TanP@marcusevanskl.com
- conference quote
-
"Because the purpose of business is to create a customer , the business enterprise has two - and only these two - basic functions : marketing and innovation. -Peter Drucker, Management Guru- "
Addressing competition strategically to ensure corporate profitability and growth in the unique Philippine pharmaceutical market
