- marketing/sales sector
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Business Strategies for Virtual Worlds
Sharpening Your In-World Business Strategies to Engage with Consumers on New Levels and Achieve Real World Business Results
Event Date: 23-25 Jan 2007
Location: A Five Star Venue To Be Announced Shortly, Paris, France
- key conference speakers
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David Erixon Head of Brand Strategy and Manifestation, Vodafone Fiona Gallagher Second Life Project Leader, Sun Microsystems Achim J. Muellers Head of Brand Relations and Cooperations, BMW Group Dele Atanda Global Digital Marketing Business Partner , Diageo
- key conference topics
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- Establishing a Virtual Presence for Your Business: A Step & Setting up Corporate Virtual Landscapes
- Creating a Business Structure to Operate Within Virtual & Analyzing the Legal Issues Associated with the Establishment of a Virtual Presence
- Locating your Virtual Customers: Avatar Segmentation & Integrating In-World Strategies with Your Real World
- Marketing to the Avatar Audience & Measuring the ROI of Your In-World Strategies
- Boosting Profitability through Collaboration and Partnerships for Virtual Business & Applying Recruitment Strategies to Virtual Worlds
- key conference features
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- Learn how to set up a business within virtual environments & Gain management buy-in and support for your in-world strategy
- Engage residents on new and unexplored levels & Link your in-world business to real world initiatives
- Test new products within virtual space & Assess the future prospects of Second Life
- Drive traffic to your virtual world presence & Train your employees in-world
- conference focus
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In today’s society customization, personalization and co-creation are becoming household words, as 21st century consumers are In today’s society customization, personalization and co-creation are becoming household words, as 21st century consumers are fully embracing the social media revolution. The new customer has multiple identities, demands instant knowledge, seeks sensory experiences and interacts with peers on virtual levels. With the creation of online social communities, physical borders between your customers are breaking down and the power of word-of-mouth is becoming increasingly evincible. By the year 2020 over 40 million people will be inhabiting synthetic worlds.
Virtual environments present new opportunities for brands. Business professionals must harness the power of metaverse marketing, in order to capture the attention of those consumers who prefer switching off their TV sets and instead escape to an alternate reality via their computer. It takes more than just plastering the online world with advertising to achieve real world business growth in cyberspace. Attending this unique case study- driven Marcus Evans conference will enable you to discover the business strategies that will lead your company into the future and boost your bottom line.