- marketing/sales sector
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Packaging and Labelling for Consumer Goods
Incorporate Sustainable Packaging and Labelling Innovation into the New Product Development Process
Event Date: 25-26 Feb 2008
Location: Hotel Palace Berlin, Berlin, Germany
- key conference speakers
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Jean-Pierre Rennaud Environment Director, Danone Peter Geubels Head of Innovation, British American Tobacco Helene Roberts Head of Packaging, Marks & Spencer Richard Inns Chairman, Unilever Packaging Group Richard Ellis Head of Corporate Social Responsibility, Boots
- key conference topics
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- SUSTAINABLE PACKAGING
- CONSUMER INSIGHTS AND PACKAGING
- LEGISLATION CONCERNING PACKAGING AND LABELLING
- PACKAGING DESIGN AND DEVELOPMENT
- PACKAGING COMMUNICATION AND DESIGN
- key conference features
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- Incorporate sustainability into packaging processes
- Innovate packaging strategy through new packaging materials and technologies
- Engage in creative packaging design and development
- Effectively communicate with consumers through packaging
- conference focus
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Packaging is inevitably part of products we buy and therefore play a major role in our day to day living Packaging is inevitably part of the products we buy and therefore plays a major role in our day to day lives. We have to take consumer needs and market fluctuation into consideration when incorporating packaging design strategy. Packaging design and development requires manufacturers to focus on design and functionality of packaging, quality assurance, legal and regulatory guidelines, logistics, marketing, graphics and sustainability issues. Manufacturers are encouraged to develop packaging which will contribute to achieving European Union’s Sustainable Development Strategy. This exclusive marcus evans conference will explore innovative packaging design and development, technologies, materials, processes, legal regulations, sustainability approaches, and packaging communication, all of which are lead to consumer and environmentally friendly packaging and labelling.