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02 September 2010
telecommunications sector

PR and Stakeholder Communication
Maximising corporate communication value and effectiveness through innovative media relation, crisis communication and positively reputed organisation

Event Date: 12-13 Mar 2008
Location: Renaissance Seoul Hotel, Korea

key conference topics

  • Structuring and managing a proactive corporate communication team
  • Crisis Mitigation: Strategic communication strategies for minimising the negativity of Crisis
  • Aligning your internal and external communications to maintain clarity and consistency
  • Managing corporate reputation effectively through online
  • Measuring the ROI on the use of new media and advertising
  • key conference features

  • Understanding the up-to-date trends and advanced concepts of PR and corporate communication
  • Structuring and developing the effective corporate communications team in your organisation
  • Capturing the media’s attention and successfully maintaining a good rapport with them
  • Exploring the competitive communication strategies in the global market
  • conference focus

    Why you can’t miss this event

    Why you can’t miss this event

    How important is corporate communication? In truth, corporate communication and PR act as the “glue” that holds all of the departments within an organisation together. It is the channel of communication between these departments.

    As the media industry is changing rapidly recently In Korea, the PR practitioners are developing and implementing the effective strategies accordingly. Additionally the increasing online medias, whose qualities are not yet proven, are bringing about the emerging challenges to the PR people of Korean market.

    The PR and Stakeholders Communication 2008 will bring together professionals in PR and corporate communications across a wide spectrum of industries for a uniquely crafted programme that addresses the main concerns and discusses of the hottest issues pertaining corporate communications. You will hear from the successful communicators, both international and local, sharing their experiences on managing their PR and corporate communication team, how to deal with the media, crisis communication etc.

    For more information, delegates registration or event brochure, please contact:

    conference sponsors
    Endorser


    Society for New Communication Research (SNCR)

    Media Partner


    Corporate Communication: An International Journal

    Media Partner


    Journal of Communication Management

    Supporting Publication


    Asia Today

    who should attend the conference

    Who Should Attend:

    CEO, Managing Directors, Directors, Vice Presidents, Heads, Senior Managers, and Managers of the following departments
    · Public Relations
    · Media Relations
    · Advertising
    · Stakeholders Relation
    · Government Relations
    · Corporate Communications
    · Marketing Communications
    · Change Management
    · Internal Communication
    · Public Affairs
    · Corporate Social Responsibilities

    the conference organisers

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    general enquiries

    Lee Chew Wan

    CP21 Suite 2101, Level 21 Central Plaza
    34 Jalan Sultan Ismail
    50250 Kuala Lumpur

    Telephone:
    +603.2723.6748
    Fax: +603.2723.6699
    Email: LeeC@marcusevanskl.com


    sponsorship opportunities

    Katherine Park

    5th Floor Hanjin Bldg,
    607-12 Yeoksam-Dong
    Kangnam-Gu, Seoul , Korea 135-907

    Telephone: +82 2 2055 1616
    Fax: +82 2 2055 2838
    Email: katherinep@marcusevanskr.com

    conference quote

    "I know you believe you understand what you think I said, but I am not sure you realise that you heard is not what I meant-Richard Nixon, 37th President of United States "

    Optimise your corporate communication results through getting to the point of the leadership communication, stakeholders communication, media relations