- marketing/sales sector
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Alternative Advertising and Marketing
Expanding market opportunity by leveraging alternative advertising to support traditional marketing campaigns
Event Date: 6-7 Mar 2008
Location: Melia White House Hotel, London, UK
- key conference speakers
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Aldo Cernuto Executive Creative Director and Vice President, Young & Rubicam Italy Jim Dowling Creative Director, EAME, Ogilvy Public Relations Worldwide Robert Huber Online Marketing Manager, Daimler Chrysler Bank AG Simon Wooller Creative Director, Saatchi and Saatchi, Denmark Minh Tran Head of Sales and Marketing, Nokia Mobile Advertising
- key conference topics
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- Creating Marketing Opportunities through Second Life
- Green Marketing – The Competitive Advantage of Sustainability
- Entering the Era of Social Media. Exploring the Community Marketing through MySpace, Facebook...
- Giving Your Campaigns Life on its Own – Viral Marketing
- Turning to Science to Get Inside Consumers' Head - Discussing the Subconscious Marketing Approach
- key conference features
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- THE CHANGING FACE OF THE ADVERTISING INDUSTRY: INNOVATION
- THE GROWING IMPORTANCE OF 'OUT-OF-THE-BOX' MARKETING AND ADVERTISING CHANNELS
- CONNECT! EVANGELIZE! INFLUENCE!
- MEET THE LEADING ADVERTISING AGENCIES AND BRAND OWNERS
- conference focus
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There is a lot of buzz surrounding 'out-of-the-box' advertising that appears to be effective There is a lot of buzz surrounding 'out-of-the-box' advertising that appears to be effective. Alternative media is becoming more mainstream for brand marketers trying to capture the attention of increasingly distracted consumers. Alternative advertising has been growing at a high rate and gained momentum in the advertising industry.
marcus evans conference will present a convergence of information related to 'out-of-the-box' marketing strategies to support traditional marketing campaigns. This event will expand the understanding of effective and measurable ways to use alternative advertising to strengthen alternative portfolios opening up more market opportunity and exposure to target consumers.
Join this event to meet the experts and develop your knowledge on creating and out-of-the-box advertising tactics. Think 'out-of-the-box': out smart, out market, out sell competitors!