- marketing/sales sector
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Customer Relationship Excellence
Pursuing the original CRM definition - Enhancing customer satisfaction and increasing enterprise profit by utilising customer data
Event Date: 15-16 Apr 2008
Location: Hilton Tokyo, Japan
- key conference topics
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- Customer Experience Strategy– Creating abundant customer experience opportunities
- Implementing the enterprise CRM strategy
- Reinforcing and improving the call center to enhance organisational credibility
- Implementing analytical CRM by using data warehousing and data mining
- Enhancing your eCRM in order to provide exposure products
- key conference features
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- Analysing and using data effectively to provide accurate services and products for your customers
- Establishing a CRM goal to enhance ROI performance
- Enhancing customer satisfaction through effective employee training
- Involving top management to implement CRM effectively
- conference sponsors
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- who should attend the conference
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CEO, MD, Directors, Presidents, VPs, General Managers and Managers of:
•Marketing
•Sales
•Business strategy / development
•Customer relations
•Customer service
•Customer care
•Customer communication
•Customer support
•CRM project managers
•Client relations
•Consultants
- the conference organisers
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marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.
Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.
- general enquiries
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Esther Wong
Marcus Evans, CP21, Suite 2101, Level 21,
Central Plaza, 34, Jalan Sultan Ismail,
50250 Kuala Lumpur, Malaysia
Telephone: +603 2723 6736
Fax: +603 2723 6699
Email: estherw@marcusevanskl.com
- sponsorship opportunities
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Hiroaki Orihara
3F Leflasucc Hirakawacho Bldg.
1-9-9 Hirakawacho Chiyoda-ku Tokyo
102-0093 Japan
Telephone: +813- 5216 8041
Fax: +813- 5216 8040
Email: hiroakio@marcusevansjp.com
- conference quote
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"For us, our most important stakeholder is not our stockholders, it is our customers. We're in business to serve the needs and desires of our core customer base. -John Mackey "
Inconsistent and disconnected experiences across multiple channels can have a damaging impact on modern businesses; conversely consistent, positive experiences sow the seeds of enduring and profitable customer relationships.
