- marketing/sales sector
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Competitive Pricing Strategies 2008
Setting Your Product with the Right Price and Using the Right Strategies to Maximise Customer Satisfaction and Generate Profitable Results
Event Date: 6-7 Mar 2008
Location: Indaba Hotel, Fourways, Johannesburg, South Africa
- key conference speakers
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Bryan Mclachlan Head – Transactions and Deposits, Nedbank Thinus Keeve Alternative Beverage Manager, The South African Breweries Limited Francois Hoffmann Marketing Executive, Adcock Ingram Pharmaceuticals Tawanda Nyandoro Acting Group Strategy Executive, Rand Water Micheal Gee Managing Director, Business Knowledge Systems
- key conference topics
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- Pricing for Market Share and Customer Retention or Profit Revenue – Balancing the Needs of the Share Holders and Organisational Objectives
- Increasing Sales Volume through Discounts and Promotions
- Using Competitor Intelligence to Anticipate Market Shifts, Control Risks and Create Strategies
- Devising Ways to Tackle a War Game - Price Wars
- Pricing Strategies Using a Value Based Approach – Workshop
- key conference features
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- Featuring One Interactive Full-Day Workshop
- conference sponsors
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- who should attend the conference
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MDs, Directors, Chiefs, Divisions, Heads, Senior Managers of:
• Pricing
• Competitive Intelligence
• Pricing Software
• Marketing and Branding
• Sales
• Finance
• Products and Services
• Revenue Managements
• Procurement, Revenue
• Merchandising
• Strategic Planning
• Business Development
• Market Research
From:
• Private Sector
• Public Sector
- the conference organisers
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marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.
Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.
- conference speakers
-
Bryan Mclachlan
Head – Transactions and Deposits
Nedbank
Thinus Keeve
Alternative Beverage Manager
The South African Breweries Limited
Francois Hoffmann
Marketing Executive
Adcock Ingram Pharmaceuticals
Tawanda Nyandoro
Acting Group Strategy Executive
Rand Water
Micheal Gee
Managing Director
Business Knowledge Systems
- general enquiries
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Paul Egberink
No 1 Georgian Crescent, Cnr Sloane Street
Bryanston East
Telephone: +27 86 524 3287
Fax: +27 11 516 1004
Email: marketing@marcusevanssa.com
- sponsorship opportunities
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Harold Melaphi
No 1 Georgian Crescent, Cnr Sloane Street
Bryanston East
Johannesburg
Telephone: +27 11 516 1149
Fax: +27 11 516 1000
Email: marketing@marcusevanssa.com
- conference quote
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"The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services. - Brian Tracy"
Pricing strategy is more important and valuable to businesses today than ever before, yet organisations continue to manage pricing in reactive ways that losses, damages the long term business impact. For organisations to stay competitive in the current dynamic and ever changing business environment they need to identify every process in each segment of their pricing strategies and implementation to ensure no compromise is made on the end service or product while reaping maximum profits.
