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02 September 2010
corporate performance sector

Embracing New Media in Your PR and Corporate Communications Strategy
Integrating New Media Tools in Your Communication Mix, Managing Your Online Reputation and Measuring ROI

Event Date: 29-30 May 2008
Location: Sheraton Amsterdam Airport Hotel & Conference Centre, The Netherlands

key conference speakers

Phillippe Borremans
Former New Media Lead Europe, Public Relations Manager, IBM Europe, Middle East and Africa
Robin Hamman
Senior Community Producer, Senior Broadcast Journalist , BBC English Regions & BBC Blogs
Keith Childs
Manager, Web and New Media, General Motors Europe
Mohamed Nanabhay
Head of New Media, Al Jazeera Network

key conference topics

  • The Social Object: Why Web 2.0 is the Future of Marketing and Communications
  • Corporate Blogging and Social Media - Opportunities and Pitfalls of Having Many Corporate Messangers
    •
  • Measuring Online Reputation
    •
  • The Social Media Newsroom
    •
  • Crisis Communications and Using Social Media
    •

    key conference features

  • Building Solid Blogger Relations
  • Using Social Media Platforms For PR and Communications Purposes
    •
  • Impact and Value of New Media for B2B Companies
    •
  • Search Engine Optimisation and PR
    •
    conference focus

    The advent of web 2

    The advent of web 2.0 has determined changes in the media landscape, creating exciting opportunities and revealing new challenges for the PR and Communications community. “Embracing New Media in your PR and Corporate Communications Strategy” Pan European conference will be bringing together corporate and new media players for two days of intense discussions. Join them and explore how your organisation can utilize more effectively new media tools within your overall communications strategy.

    The event will be providing you with unique practical and inspiring presentations from top nudge communications experts across Europe, eager to share their knowledge. Learn how you can succeed in developing effective PR and Communications campaigns while making use of new media tools.

    Take the opportunity to assess the way the web is changing the communications dynamic, identify new tactics and developing new capabilities to harness the new media tools, discover how to best measure the value of social media within the communications strategy and how you can combine social media activities with the traditionalcommunications initiatives.

    conference sponsors
    Silver Sponsor


    		 Silver Sponsor

    who should attend the conference

    Directors, Vice Presidents and Heads of:
    • PR
    • New Media
    • Corporate Communications
    • Public Affairs
    • Internal and ExternalCommunications
    • Spokesperson
    • Media Relations
    • Web Managers

    the conference organisers

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    sector information
    sector listings


    conference speakers

    Phillippe Borremans
    Former New Media Lead Europe, Public Relations Manager
    IBM Europe, Middle East and Africa

    Medard Schoenmaeckers
    Head of Media Relations, Corporate Affairs
    Syngenta

    Robin Hamman
    Senior Community Producer, Senior Broadcast Journalist
    BBC English Regions & BBC Blogs

    Keith Childs
    Manager, Web and New Media
    General Motors Europe

    Matthias Hoffmann
    Marketing Manager
    Dow Jones

    José M. Juves
    Director, Public Affairs International
    Biogen Idec

    Gunnar Garfors
    Director of Development, The Division of Development and New Media
    Norwegian Broadcasting Corporation

    Cindy Maas
    Communication Officer
    UCB Belgium

    Mohamed Nanabhay
    Head of New Media
    Al Jazeera Network

    Alexander Burmaster
    European Internet Analyst
    Nielsen Online

    Benjamin Long
    IT Busineness Partner Marketing
    Unilever

    Joel Davis
    Director
    TalkingTrip.com

    general enquiries

    Ola Samuelsson

    11 Connaught Place
    London
    W2 2ET

    Telephone:     +44(0)20 3002 3276
    Fax: +44(0)20 3002 3016
    Email: olas@marcusevansuk.com


    sponsorship opportunities

    Britt-Marie Hansson

    marcus evans Scandinavia Ltd.
    Norrlandsgatan 15, Sahlén Huset 6C
    111 43 Stockholm, Sweden

    Telephone: +46 8 678 39 34
    Fax: +46 8 407 2954
    Email: britth@marcusevansse.com

    conference quote

    "Engage in the conversation and build momentum in the digital media landscape"

    Internet has irrevocably changed the media landscape. PR and Communications experts need to adapt to its fast rhythm and engage in the conversation.