- finance/insurance sector
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2nd Annual Brand Building for Banks and Financial Services 2008
Strengthening Your Brand During Times of Economic Turmoil and Differentiating Your Brand Name to Retain Market Proliferation and Increase Profit Margins
Event Date: 8-9 Sep 2008
Location: The Blackstone, A Renaissance Hotel, Chicago, IL, United States
- key conference topics
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- Capitalize on current market trends and adjust your branding strategy according to the economic outlook
- Differentiate your brand through accurate assessment of consumer segmentation and an increase in customer loyalty
- Capture the key essence of your brand and transform it into a way of life for company employees
- Measure the success of current brand power and pin-point which attributes build a strong bank image and an increased ROI
- Secure brand consistency with vision of institution and make brand strategy a part of organizational decision-making
- key conference features
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- Prioritizing Brand Management and Creating a Profitable Brand During a Market Downturn
- Inspiring Consumer Trust and Recognition with a Powerful Brand Trademark
- Differentiating Brand Image and Constructing Brand Awareness in a Sea of Similar Products
- Building Customer Penetration and Loyalty Through Consistent Brand Execution
- conference focus
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With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers fi With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers?
The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
Based on feedback from our Annual Brand Building Conference Series marcus evans decided to seize the opportunity of serving as a discussion catalyst by providing executives with a unique industry platform for insights. We are hosting an online gathering to allow knowledge and experience exchange between experts and leading industry professionals in an environment which is conducive to maximizing your networking opportunities in a new climate where the trends encompass both tough competition and increased willingness to learn from each other. For this purpose we created a special conference group on Linked In to ensure that you have the option of input into conference development and focus. We would be honored to have you join us. Membership is entirely complimentary for registered speakers and delegates. Here is the link to join: http://www.linkedin.com/groups?gid=113129&trk=myg_ugrp_ovr
For more information about the conference Future of Brand LinkedIn Group and/or marcus evans Brand Building conference series please contact
Adela Ondruskova, Conference Director North & Latin America, marcus evans, adelao@marcusevansch.com