- marketing/sales sector
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2nd Annual INNOVATION @ the front end
Turning Ingenuity into Market Performance
Event Date: 8-10 Sep 2008
Location: Ivy Hotel Gaslamp Quarter, San Diego, CA, USA
- key conference speakers
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Graham Milner Executive Vice President, Global Innovation, Team Tomorrow, WD-40 Company Melanie Kittrell Executive Director, Leader Innovation and Ideation, Merck & Co., Inc Victor Welch Director, Marketing & Consumer Insights, GE Francoise Bourdonnec Head, Ethnographic and design Research Group, Intel Stokes Jones Director of Foresight, Trends, and People, Phillips Design a division of Phillips Electronics
- key conference topics
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- Consider innovation enterprise models that do not distract from core business activities but enhance them
- Discover cultural methods to foster innovation in your organization
- Ascertain the impact innovation metrics can have in an environment that values what can be measured and monetized
- Identify knowledge and technology intelligence reporting systems that will inform your strategic front end
- Enable a movement of your innovation focus beyond products, services, and packaging
- key conference features
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- Alligning the Strategic and Operative Levels of the front end
- Developing a Process that Builds Repeatability and Discipline into the front end
- Establishing a Culture that Values Innovation at every level
- Moving Innovation beyond Products, Services, and Packaging
- conference focus
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Pointing to slow development time, lack of coordination, and a cultural disconnect with innovation, seventy two percent of sen Pointing to slow development time, lack of coordination, and a cultural disconnect with innovation, seventy two percent of senior executives reported their dissatisfaction with the rate of return on their organizations investment in the area of innovation.
This assessment indicates a breakdown in the front end of the innovation process particularly the discovery and ideation processes. The front end of innovation deals with the culture of the organization as much as the inquiries conducted, the ideas that are generated, and the method for developing a given idea, making it key that a cultural enthusiasm for innovation be promulgated from the top down. In addition, for innovation at the front end to flourish, a well-defined ideation process built upon sound market knowledge and influenced by strategic pillars must be established. Perhaps most importantly, a pipeline must be created and maintained that safeguards ideas through the innovation channel.