- telecommunications sector
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2nd Annual Marketing and Sales Strategies in Evolving Telecoms 2008
Discover the best marketing and sales approaches that will differentiate your company within the converging and fast changing telecoms market
Event Date: 22-24 Sep 2008
Location: Fira Palace Hotel, Barcelona, Spain
- key conference speakers
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Daniel Probst Head of Group Identity, Swisscom Jacek Powalka Former Head of Retention & Customer Loyalty, Meteor Mobile Communications Luís Filipe Reis Chief Operating Officer, Sonaecom Andrew Bullock Head of Sales and Marketing Practice, BT Vincent Potier Managing Director, Vonage UK
- key conference topics
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- The challenge of Retention Program Creation Process
- Brand Creation and Management
- Segmentation strategies
- Engaging the customer on the Service Creation Process
- Sales Campaign planning
- key conference features
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- Enhancing the Sales Process
- Customer Retention and Market Positioning
- Looking after your customers and your brand
- Customer Intelligence and Marketing Strategies
- conference focus
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In the current environment telecom operators' marketing strategies will have to adapt to the needs of their customers In the current environment telecom operators' marketing strategies will have to adapt to the needs of their customers. To be successful their products need to stand out in a crowded marketplace. If telecom operators are to compete in the fastest growing industry, their marketing strategies need to be right. Under competitive conditions, the customer becomes the central focus of the carrier’s activities. Customer requirements not only determine service offerings but also shape the network and impact the organisational structure of the carrier to focus on particular types of customers. Attending this conference will give you the insight on what companies are doing and which strategies are succeeding in the competitive market. You will learn how to reach each customer with the more appropriate and efficient marketing approach.