- telecommunications sector
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The 3rd Annual Telecoms Branding and Re-Branding Forum
Image Creation and Re-Invention to Increase Customer Loyalty and Attract New Subscribers
Event Date: 23-25 Mar 2009
Location: A Five Star Venue To Be Announced Shortly, The Netherlands
- key conference speakers
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Pablo Arangurende Milicua Brand Director, Telefonica Joris Tinbergen Industry Leader Technology Markets, Google Sascha Weisshaupt Deputy Head of Group Identity, Swisscom Barna Kutvolgyi Commercial Director, Vodafone Turkey
- key conference topics
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- Examining the benefits of integrating customer experience into your brand
- Delivering increased revenues through brand reinforcement
- Optimising your image by re-evaluating your brand strategy
- Continuing to develop your brand strategy over time
- key conference features
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- Telefonica give an overview of the latest developments in telecoms branding
- Google on developing a global brand strategy
- djuice International discuss creating a brand to target specific segments
- A look at Swisscom's re-branding campaign
- conference focus
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More than ever telecoms operators are required to hone their image and make it responsive to the demands of the market body lang=EN-US style='tab-interval:36.0pt'>More than ever telecoms operators are required to hone their image and make it responsive to the demands of the market. This marcus evans event will examine the latest developments in brand development and re-branding for telecommunications, including the importance of global brand development, creating multiple sub-brands for different market segments and regions, and implementing a one-to-one marketing strategy.