- telecommunications sector
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2nd Annual Next Generation Messaging Forum
Exploring Current and Forward-Thinking Strategies to Profit From and Promote Next Generation Services in the Messaging 2.0 Environment
Event Date: 20-22 Apr 2009
Location: Kempinski Bristol Hotel, Berlin, Germany
- key conference speakers
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Wolfgang Seibert VP International Business Marketing and Messaging, T-Mobile Bart Vanderckhove Product Manager Messaging, Belgacom – ICS Nikos Kryvossidis Director, Partner Solutions - EEMA , Google Iain McCallum Head of Interactive Messaging, Telefonica O2
- key conference topics
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- Reviewing Mobile Instant Messaging business models and beyond
- Exploring the business ecosystem and partnerships in the road to Messaging 2.0
- Achieving the Converged Messaging Experience
- Creating new value added services with social networking and location based technology
- Understanding the revenue potential of mobile advertising
- key conference features
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- T-Mobile reviews the messaging ecosystem and the need for strategic partnerships
- Telefonica O2 provides an overview of the PayForIT Initiative
- BT explores messaging in a converged world
- An overview of Google's entry into the messaging industry
- conference focus
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As innovative new players are stepping into the messaging environment, body lang=EN-US style='tab-interval:36.0pt'>As innovative new players are stepping into the messaging environment, Operators will have to up their game and face the threats and as well as leverage opportunities presenting themselves in this fast moving market. The marcus evans Next Generation Messaging Forum will analyse the genuine opportunities and threats in this exciting new world.
This conference is uniquely positioned to present the perspectives of all key players in the messaging ecosystem. We will explore the importance of different messaging mediums, including, SMS, email, IM and MMS and the impact of unified messaging on user behaviour and service uptake. A key topic is the shift towards next generation networks, which is one of the most fundamental transformations the ICT segment has ever seen. Its knock-on effects on Operator messaging platforms are yet to be seen. However, it is clear operators have to develop a long-term strategy to upgrade their networks as well as review their current roll-out and marketing techniques of messaging services. This forum will explore how next generation technologies are causing an increase in the delivery of flat-rate data packages and the impact on operator revenues and future strategies.