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02 September 2010
telecommunications sector

2nd Annual Next Generation Messaging Forum
Exploring Current and Forward-Thinking Strategies to Profit From and Promote Next Generation Services in the Messaging 2.0 Environment

Event Date: 20-22 Apr 2009
Location: Kempinski Bristol Hotel, Berlin, Germany

key conference speakers

Wolfgang Seibert
VP International Business Marketing and Messaging, T-Mobile
Bart Vanderckhove
Product Manager Messaging, Belgacom – ICS
Nikos Kryvossidis
Director, Partner Solutions - EEMA , Google
Iain McCallum
Head of Interactive Messaging, Telefonica O2

key conference topics

  • Reviewing Mobile Instant Messaging business models and beyond
  • Exploring the business ecosystem and partnerships in the road to Messaging 2.0
  • Achieving the Converged Messaging Experience
  • Creating new value added services with social networking and location based technology
  • Understanding the revenue potential of mobile advertising
  • key conference features

  • T-Mobile reviews the messaging ecosystem and the need for strategic partnerships
  • Telefonica O2 provides an overview of the PayForIT Initiative
  • BT explores messaging in a converged world
  • An overview of Google's entry into the messaging industry
  • conference focus

    As innovative new players are stepping into the messaging environment, body lang=EN-US style='tab-interval:36.0pt'>

    As innovative new players are stepping into the messaging environment, Operators will have to up their game and face the threats and as well as leverage opportunities presenting themselves in this fast moving market. The marcus evans Next Generation Messaging Forum will analyse the genuine opportunities and threats in this exciting new world.

    This conference is uniquely positioned to present the perspectives of all key players in the messaging ecosystem. We will explore the importance of different messaging mediums, including, SMS, email, IM and MMS and the impact of unified messaging on user behaviour and service uptake. A key topic is the shift towards next generation networks, which is one of the most fundamental transformations the ICT segment has ever seen. Its knock-on effects on Operator messaging platforms are yet to be seen. However, it is clear operators have to develop a long-term strategy to upgrade their networks as well as review their current roll-out and marketing techniques of messaging services. This forum will explore how next generation technologies are causing an increase in the delivery of flat-rate data packages and the impact on operator revenues and future strategies.

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    conference sponsors
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    who should attend the conference

    Telecoms operators / service providers = 60%
    Job titles include:
    Directors, Managers, Product Managers, Business Development, Project Manager, Head of Messaging Services, Head of Value Added Services, Head of Wireless, Wireless Product Manager, Marketing Director, Planning and Strategy Director, New Technologies & Planning, Strategic Development Manager, Marketing Director, Mobile Internet Unit, Head of New Media, Head of Value Added Services, Content Manager, Head of Concept development, Entertainment Content Manager, Managers of Youth Customer Segments.

    Internet Service Providers = 10%
    Job Titles include:
    Head of Technology, Business Development, Head of Technological Development, Head of Change Implementation, Head of Futures, Head of E-Commerce, Head of Internet Banking, Strategic Development Manager, Head of New Media, Head of Value Added Services,

    Manufacturers / Content Providers = 15%
    Job Titles include:
    Product Director, Product Development, Sales and Marketing Manager, Business Manager, Business Development Manager, Advanced Product Manager, Value Added Services, Product Manager - Wireless, Head of Content Development, Head of Software Development, Solutions Director, Head of Technology, Business Development Director, Commercial Director,
    Research Technology Manager, Technical Director, Head of Concept development, Head of Strategic Services, Head of Gaming

    Consultants = 5%
    Job Titles include:
    Business Development Manager, Consultant, Principle Analyst,

    Associations = 5%
    Job Titles include:
    Secretary General, Director, Chairman, President

    the conference organisers

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.



    conference speakers

    Wolfgang Seibert
    VP International Business Marketing and Messaging
    T-Mobile

    Bart Vanderckhove
    Product Manager Messaging
    Belgacom – ICS

    Ola Korsmo
    Market Director
    Telenor Global Services

    Nikos Kryvossidis
    Director, Partner Solutions - EEMA
    Google

    Iain McCallum
    Head of Interactive Messaging
    Telefonica O2

    Heinz Lorenz
    Independent Consultant
    Former Head of Messaging, Mobilkom Austria

    Dave Wisely
    Head of Mobility Research
    BT Wholesale

    Tony Reeve
    Senior Marketing Proposition and Business Manager
    T-Mobile

    Rick Chandler
    Treasurer and Wireless Workgroup Leader EEMA
    Senior Solutions Architect BT

    Roberto Minerva
    Manager - Focal Point Long Term Research
    Telecom Italia

    Peter Grupp
    Independent Consultant, Greenwich Consultants
    Former Senior Product Manager, Sunrise

    Jacek Powalka
    Managing Director
    GOH Ltd

    Sofia Svanteson
    Founder and CEO
    Ocean Observation

    Matthias Scholz
    Partner Technology Team
    Baker and McKenzie

    Chris Lennartz
    VP Product Marketing
    Airwide Solutions

    Martijn Brouns
    Sr. Product Marketing Manager
    Acision

    Sirous Kavehercy
    Market Development Director
    Acision

    Gerion Wolff
    Senior VP, Marketing and Strategy
    Materna

    Dan Chastney
    Product Marketing Director
    SpinVox

    general enquiries

    Sumreen Rizvi

    11 Connaught Place
    London
    W2 2ET

    Telephone:
    +44 [0] 20 3002 3277
    Fax: +44 [0] 20 3002 3016
    Email: sumreenr@marcusevansuk.com


    sponsorship opportunities

    James Driscoll

    Marcus Evans (Scandinavia) Ltd
    2nd Floor, Sveavägen 28-30
    111 34 Stockholm

    Telephone: +46 8 407 6040
    Fax: +46 8 407 2962
    Email: jamesd@marcusevansse.com

    conference quote

    "Worldwide consumer spending on mobile messaging is estimated to increase to $88 billion by 2012, accounting for over 40% of total consumer spending on mobile data services"

    Mobile messaging is an integral part of the mobile industry and contributes significantly to total mobile service revenues. Indeed, in 2012 text messaging alone should contribute nearly 40% too overall data service revenue.