- marketing/sales sector
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Customer Management Innovation
Deliver a superior customer experience, cultivate customer loyalty and maximise the return on your business
Event Date: 8-9 Jul 2002
Location: A Five Star Venue To Be Announced Shortly , Seoul, Korea
- key conference topics
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- Mastering Customer Complaints Management programme to be superior to your competitors
- Augmenting customers’ good experience range by online communication channel
- Developing efficient After Sales Service to achieve higher customer satisfaction and profit
- Activating customer spending power in economic recession
- Managing an effective referral programme in Business to Business (B2B) market
- key conference features
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- Mastering Customer Complaints Management practices
- Establishing a Win-Win partnership with affiliated concerns
- Analysing and utilising Voice of Customer (VOC)
- Boosting up spending power of customers
- conference focus
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No matter what kinds of enterprise are, their final goal is to generate more profit as long as they are focused on commercialisation. Enterprises’ one and only biggest concern was on producing quality products to achieve the goal as their target market was “Consumer” in few decades back. However, as time goes by “Consumer” has evolved into “Prosumer (Producer + Consumer)” and now more advanced consumer pattern called “Cresumer (Creative + Consumer)” appeared in Korean marketplace. Cresumers get involved from products’ R&D to sales; furthermore they do create the product/service initiatives and publicising or boycott particular product/service according to their personal experience. Enterprises will definitely fall behind the line if they cannot precisely understand and satisfy Cresumers’ demand.
This Customer Experience Reinforcement addresses core issues which fulfil Cresumers’ physical and emotional desires from the well-known experts and their excellent knowledge/experiences. This timely conference will guide the best ways to transfer Cresumers to your most profitable life-time loyal customers.