The store is more than a distribution point. It is a marketing medium that allows for various touch points of communication or messaging. Studies have showed that 85 percent of purchase decisions are made at store level, and 80 percent of those decisions are made in four seconds or less after viewing the products. It is vital for marketing professionals to recognise the importance of in-store marketing, and utilise this powerful tool to effectively influence and covert shoppers to sales.

This conference will bring participants to explore all aspects of in-store marketing, starting from the elements that influence customer purchasing decisions, developing and implementing in-store marketing program, to measuring and maintaining the efforts successfully. The latest Middle East customer trend will also be discussed during this forum, leading the participants to identify their significant target market and build up innovative and cost-effective marketing ideas that can truly capture the customers’ attentions.

All marketing professionals are urged to join this first time ever In-store Marketing Excellence conference in the Middle East, to equip oneself with valuable marketing knowledge, and to meet with marketing expertises that will share on their success case studies on this two-days interactive conference. A half-day workshop is lead by expert trainer, will also ensure participants in bringing back information that are much beneficial for their positions and organisations.

The 2-Days conference will focus on:

· ‘Last-3-Feet’ influencing factors for retail walk-ins

· Brand reinvigoration through packaging

· “Every store is a flagship store”

· Designing store layout to convert traffic to purchases

· Thought processes of the 21^st century shopper

· Psychology of market behaviours in the MENA region

· Creating strong brand recognition

· Innovative & Cost-effective retail measures

Benefits of Attending

· Creating significant elements at own brand to have lasting impact on brand image

· Developing innovative in-store marketing ideas to enhance marketing impact on consumers

· Managing shelf space, store design and packaging creatively for excellent product positioning

· Thriving in the economic downturn by marketing effectively to target markets

· Influencing shoppers’ decisions by delivering the proper and great impact messages

· Identifying customers’ behaviour to provide great shopper experience that convert shopper to buyer

· Translating customer insights, shopper marketing, brand and market insights into visual solutions that support in store marketing strategies to increase profits

Who Should Attend:

CMOS, VPs, Directors, General Managers, Division Heads, Senior Managers, Managers and Specialists within:

· In-store marketing

· A&P

· Retail Planning & Design

· Trade Marketing

· Brand Marketing

· Brand Development

· Category  Management

· Visual Merchandising

· Consumer Analyst

· Consumer Insights

· Key Account

· Consumer Marketing

· Sales & Marketing

· Channel Marketing & Strategy

· Research & Development

From the following industries Retail

· Fast moving consumer goods (FMCG)

· Pharmaceutical and Nutritional

· Flagship Stores

· Food & Beverage

· Hypermarket / Supermarkets

· Electrical & Electronics

· Mall Owners

· Financial Institution

· Telco retailers

Providing important and critical information

Learn from the experiences and gain valuable knowledge from your peers. Using the right information will provide you the right solutions to your own challenges and issues.

Attend this highly focused conference and transform retail strategy to become more effective. See your returns in the form of improved in-store marketing outcomes from using the right strategies. Do not miss out on this one of a kind conference in Dubai and ultimately become the leader in your industry

For more information or an event brochure, please contact Miss Bernardine referring to details below