Economies around the world were impacted in varying degrees when the global financial crisis hit in 2008 and the automobile market is no exception. In 2008, the development of the automobile market globally faced changes in product structure, price distribution and competitive strategies.

However as America’s auto titans are dismantling their global empires, the sales in China are up and this year China is projected to displace Japan as the world’s largest car producer. Recognising the fact that China is now already equipped with world class business and manufacturing capabilities, the Chinese automakers are on a quest to buy up iconic brands to gain the knowledge in technological know-how, systems integration and in designing new vehicles from scratch to help them leap past long established competitors.

On the 20th March 2009, China’s State Council released the Automotive Industry Readjustment and Revitalisation Plan, marking the automotive industry one of the first industry shortlisted with a revitalization programme. The plan is an important testament to the government’s focus on the automotive industry as a key driver in propelling China’s economy in this economic slowdown in the shadow of a world financial crisis.

Streams of conference:

Day 1

Stream 1- Marketing & Product Diversification

Stream 2 - Engineering & Technology

Stream 3– Logistic & Supply Chain

Day 2

Stream 1` - Marketing & Product Diversification

Stream 2 - Engineering & Technology

Stream 3 - Aftermarket

For more information and brochure, kindly contact Ms. Esther at estherw@marcusevanskl.com

Key benefits:

• Introducing products and services to offer senior level executives cost effective strategies

• Showcasing cutting edge solutions to increase market share

• Networking with key executives to establish client base

• Presenting key case studies to strengthen the company’s position in the region

• Obtaining exposure before and during the conference through our extensive market coverage

• Enhancing industry knowledge by attending keynote and case study sessions

Target Market:

This regional conference is designed to attract all those who are involved in actively in these sectors:

• Automobile manufacturers

• Manufacturers & suppliers of main components (Tier 1)

• Manufacturers & suppliers of parts (Tier 2 or 3)

• Aftermarket specialists

• Auto dealers and distributors

• Logistics and Transportation companies

• Government Agencies for the Automotive sector planning and development

• Ratings Agencies / Asset Management companies / Investment Banks

• Associations / consultant

Departments and divisions that are involved:

• Sales & Marketing & Branding • Customer service

• Planning & Development • Consumer Research & Analyst

• Business Development • Public Relations & Communications

• Pricing • Corporate Planning

• Product Research & Development • IT

• Design & Style & Technology • Engineering

• Legal • Quality control

• Logistic & Supply Chain & Procurement • Operations

• Packaging & Material Control • Production & Manufacturing