Communication is key, not only from the communications department, but from leaders at every level of the organisation, who must have the tools and context to talk face to face about strategy and markets and act in the best interest of the organisation and its stakeholders.

Increasingly it falls to the communications professionals to spearhead and facilitate this dialogue with the aim of solidifying corporate identities; enhancing internal communication and promoting transparent and effective stakeholder relations while heightening the organisations reputation and value.

This conference focuses on the challenges faced by communications professionals in proactively responding to changes in the global market, the evolution of the PR role and how communications must lead the way in crisis mitigation, reputation management, internal communication and dealing with the media

For more information and brochure, kindly contact Ms. Esther at estherw@marcusevanskl.com

Key topics

· Defining Today’s PR and Communication Paradigm

· Retaining trust and rebuilding reputation during challenging times

· Communication through the clouded lens of crisis

· The Value of Employer Brand Communication

· Communication 2.0 – Media Matters and social media marketing

· Corporate Social Responsibility and sustainability

Key features

· Communicating and engaging your audience in the face of a crisis

· Increasing the profitability, authenticity and sustainability of your employer brand

· Harness opportunities and challenges presented by both traditional and social media

· Gain a critical understanding of the current Australian stakeholder communications climate and its implications for your organisation

· Making your reputation unassailable