Static websites are no longer enough to build relationships with customers using the Internet. Websites have become the setting for discussion of ideas, opinions and transactions: Web 2.0 and the growth of social networking have created exciting tools for businesses to find and communicate with customers.

Now, the real challenge for marketers and advertisers alike is to leverage the power of these new social networks to create innovative and original brand experiences. Businesses that are not aware of these tools could be passing up opportunities to create a competitive edge and risk looking staid to an increasingly savvy and social Internet population. However, the entire social media landscape continues to change and evolve at a rapid pace. Companies who do not want to miss the ‘social media marketing train’ need to get a perfect understanding on where and how to start a successful campaign, and how they can efficiently measure their ROI.

marcus evans Social Media Marketing Bootcamp will give you new ideas directly applicable to your workplace. Attend this conference to learn how to capture the power of social media in your organisation, along with helpful tools, tips and techniques to get started and perform an efficient, successful marketing campaign.

Agencies accredited with The Communications Council can accrue CPD hours upon attending this event.

For more information and brochure, kindly contact Ms. Esther at estherw@marcusevanskl.com

Distinguished speakers:

Jane Mallam

Director Strategy and Research, Tourism Queensland

Damon Paull

Product and Marketing Manager, Nissan Australia

Alan Long

Research Director Asia Pacific, Hitwise

Chris Washington-Sare

Head of Fundraising & Marketing, Greenpeace Australia Pacific

Emily Rayner

Interactive Content Director, Austereo Group Ltd

Presenting an interactive workshop:

Implementing successfully social media marketing plan from scratch - avoiding the pitfalls and getting the ROI that you expect

Facilitated by Social Media expert:

Laurel Papworth Social Network Strategist

Key topics

· Social Media Marketing campaigns implementation

· Knowing which social media to choose for your company

· Measuring the effectiveness of your campaign and your ROI

Key features

· Identifying the best practices from companies which have successfully implemented Social media Marketing campaigns

· Learning how to measure your Return on Investment from Social Media marketing

· Knowing what are the best sites and tools out there in order to gain a better business exposure and build brand awareness

· Managing your online reputation

· Managing efficiently the time and flow of information resulting from your Social media marketing campaign

Target Market

Manager / Director of:

· Marketing

· Digital Strategy

· Marketing Campaign

· Brand / Product

· Marketing Communications

· Advertising and Promotions

· Marketing Research

· Digital development and Strategy

· Consumer Insights

· Future Brand Development

From:

· FMCG/ Retail/ Consumer Goods

· Media

· Utilities

· Banking & Finance / Insurance

· Entertainment and Recreation

· Pharmaceuticals / Healthcare

· Hospitality and Hotels

· IT/Telecommunications

· Tourism

· Government and the Public Sector