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02 September 2010
telecommunications sector

Optimising Advanced Prepaid Services and Pricing Strategies
Increasing your Revenue and Reducing your Operational Costs Through Strategies that Improve the Relationship with your Prepaid Customer

Event Date: 20-22 Jan 2010
Location: The Imperial Riding School Vienna, a Renaissance Hotel , Austria

key conference topics

  • Prepaid Trends and Developments
  • Adapting your Marketing Strategies to your Prepaid Customer
    •
  • Developing your Service Portfolio Considering the Prepaid Market
  • Mobile Broadband in the Prepaid Segment
    •
  • Prepaid Roaming – Improving the Service for Prepaid Customers

    • key conference features

  • Understand the latest trends in the prepaid industry
  • Assess the opportunities of converging prepaid with post-paid
    •
  • Identifying effective marketing and sales strategies
  • Justify the development of new business models and services offer
    •
    conference focus

    The prepaid market is in large responsible for the fast growth of the mobile telecommunications market over the last 10 years body lang=EN-US style='tab-interval:36.0pt'>

    The prepaid market is in large responsible for the fast growth of the mobile telecommunications market over the last 10 years or more continues to develop rapidly. Most substantial growth in this industry in the future  will come from very-low-income customers in developing markets using prepaid services; other sources of revenue will come from existing prepaid customers who prepared to increase their spending on value-added services; and contract customers, using prepaid bolt-ons for services such as "mobile broadband" applications and receptive to hybrid tariff plans as a means of increasing their control over their spending on mobile services.

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    conference sponsors


    Silver Sponsor


    Silver Sponsor


    Documentation Partner

    		 Endorse by


    Prepaid International Forum

    who should attend the conference

    Mobile Network Operators and Service Providers as well as Wireless Service Providers with the Following Job Titles:
    • Prepaid Product Manager
    • Project Director, Prepay Services
    • Marketing Manager, Prepay Services
    • Director / Manager Youth Segment Services
    • Marketing Group Product Manager, Prepaid
    • Mass Market Marketing Manager
    • Business Development Managers

    Technology Solution Providers
    Consultants, Associations

    the conference organisers

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    sector information
    sector listings


    conference speakers

    Sten Van Der Ham
    Head of Consumer Marketing Prepaid
    Vodafone

    Oliver von Gagern
    VP Pricing
    T-Mobile Germany

    Abdulhaleem Badran
    Pricing Manager
    Zain

    Torbjörn Dahlgren
    Business Manager Prepaid
    Telenor

    Ludek Mraz
    Customer Base Management Director
    MTS

    Thomas Cicconi
    Senior CRM Manager
    Sunrise

    Atisha Banjare
    Prepaid U&R (Retention and Roaming)
    Airtel

    Alexander Collins
    Pricing Manager
    Telefonica Spain

    Vallerio Falluca
    Partner
    Value Partners S.p.A.

    Luis Mestre
    Head of Mass Market Manager
    TMN

    Pelin Aydintepe
    Prepaid Pricing Team
    Turkcell

    Stefano Core
    Marketing Executive Vice President
    Telecom Italia

    Nicolai Schattgen
    Manager TIME
    Arthur D. Little

    Jakub Ryba
    Head of Prepaid Development
    O2 Czech Republic

    Veronika Švecová
    Marketing Specialist
    O2 Czech Republic

    Gunter Lischka
    Head of Propositions and Terminals
    Hutchison 3G Austria

    Petter Naslund
    VP Product Marketing
    Symsoft

    Blanca Echaniz
    Head Of Customer Base Management
    Vodafone Spain

    Philipp Biermann
    Director
    Simon - Kucher & Partners

    Liana Haugan
    Product Manager
    Mobilkom Austria

    general enquiries

    Sumreen Rizvi

    11 Connaught Place
    London
    W2 2ET

    Telephone:     +44 [0] 20 3002 3277
    Fax: +44 [0] 20 3002 3016
    Email: sumreenr@marcusevansuk.com


    sponsorship opportunities

    James Driscoll

    Marcus Evans (Scandinavia) Ltd
    2nd Floor, Sveavägen 28-30
    111 34 Stockholm

    Telephone: +46 8 407 6040
    Fax: +46 8 407 2962
    Email: jamesd@marcusevansse.com

    conference quote

    "Prepaid Customers have grown to be the largest customers group in Western Europe and should be recognise as very important customers "

    The Optiming Prepaid Mobile Data and Voice Service Conference will demonstrate to the industry’s service providers that they have a huge opportunity with prepaid customers, to make substantial profits and tap into new markets, if they embrace the opportunity. Prepaid customers in the past have been viewed as being somehow less valuable than postpaid. To turn this situation around and realize the true, untapped potential of these prepaid customers, the first step is to break down the old, outdated barriers that prevent prepaid customers from having the exact same service experience as the monthly subscriber has.