Why you must attend?

Effective media relations and sound PR activities in general ate at the core of a company’s repositioning for economic recovery by successfully engaging its key stakeholder groups. PR professionals have to adapt to radical changes coming from the impact of new media and the effect of the crisis on the media industry and must do it quickly! This conference will look at media relations effectiveness from a more integrated perspective: re-evaluating media relations as the channel to communicate with other stakeholder groups, and as a stakeholder group in itself. With rapid changes unraveling in the media industry due to the dramatic loss of income from advertising revenue, the future of media relations as part of broader PR activities, needs to be re-examined.

This two-day pan-European marcus evans conference offers you a unique opportunity to engage with cross-industry practitioners and to learn from practical case studies. It will reassess traditional PR activities in times of unparalleled change and showcase best ways to ensure return on investment. It will enable you to enhance the impact of your PR and media relations campaigns and drive through sounds reputation management. By attending this topical and high-level conference, you will gain practical insight into best practice PR activities and be able to defend your communications budget in front of your CEOs.