- telecommunications sector
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Location Based Services Evolution 2010
Determining the Success of LBS and Establish Business Strategies, the Right Business Models and Partnerships for LBS Successful Adoption
Event Date: 18-20 Jan 2010
Location: Kempinski Hotel Bristol Berlin, Germany
- key conference topics
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- Telecom Italia highlight business propositions for B2B and B2B2C markets, their key learnings and experience
- Zain establish key trends in the Middle East LBS industry
- Vodafone presents their approach to location privacy assurance
- Telenor address mobile operators role in the LBS and telematics services value chain
- EMT examine A-GPS SIM testing results
- key conference features
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- Understand the opportunities and challenges for mobile location-based services in Europe and beyond
- Hear from key operators about successful LBS case studies
- Develop strategies for mass market adoption
- Discuss what is next for LBS
- conference focus
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Why this Conference body lang=EN-US style='tab-interval:36.0pt'>Why this Conference?
Location awareness offers a compelling new business opportunity for application developers, operators, and content producers as it uses a person’s location to provide enhanced services and experiences. Applications and services such as navigation and mapping, workforce tracking, finding points of interest, and obtaining weather information are value added services that have a great potential to provide much needed revenues for the entire value chain in the LBS market.
marcus evans Location Based Services Evolution 2010 conference will take place in an environment where the full potential of LBS has not been realised at the present time. Our principal aim is to explore and develop strategies that will drive the uptake of these services in order for it to achieve its potential.
We will discuss working business models. Who is making money – and how can the rest of the market make money too? Leveraging the expertise of key players in the LBS industry, the marcus evans Location Based Services Evolution 2010 will assess the location landscape and opportunities for mass deployment in 2009. Through unique case studies and expert presentations on publicly announced service deployments, participants will analyse projected levels of uptake for key location based services, along with likely revenue generation.