Social media marketing continues to grow in priority and is gaining steam. Social media is being accepted as an important facet of marketing. Social media marketing is an evolution of traditional marketing and will continue to be important as the Internet remains an essential part of our everyday lives. Marketing is all about promoting, selling and distributing a product or service, and the best way to do that has always been reaching out to your audience and resonating with them in a way that will make you memorable. Social media is exactly that — it provides you a new medium to reach out to your audience and make some sort of imprint. Social media marketing is not a fad.

As the trend continues, innovative marketers are quick to identify the impact of social networking on their brands and how interactive marketing could significantly boost the effectiveness of their campaigns, gain valuable selling time and influence the purchase decision. As a result, an increasing number of businesses are venturing out into the realm of social media and the recent numbers unveiled by Interactive Marketing Forecast provides evidence to this. It is predicted that social media spend will increase to USD3 billion in five years time, but prior to that, it will be hitting USD716 million before the end of this year.

This conference is designed to facilitate organisations’ adoption to a customer centric approach to marketing by building a framework for social network marketing. It will help organisations recognise the value of using this platform and will reveal the latest trend in this field, current best practices and how marketers are employing it today and in the future.

Key topics:

- Harnessing Web 2.0 technology as a catalyst and enabler to facilitate next level social network marketing

- Creating brand advocates on the evolving face of social networks for a pull marketing strategy

- Measuring your ROI from social media marketing using “engagement” metrics: It’s easier than you think!

- Developing “smart-selling” opportunities by enhancing the shoppers’ online experience through emerchandising

- Constructing a social network from conceptualisation to implementation by drawing on social network engagement strategies

Key features:

- Integrating social network marketing into the overall strategic planning in your organisation

- Prioritising human and financial resources to incorporate social network marketing strategies

- Developing capacity and procedures that facilitate use of social media platform for marketing

- Monitoring and assessing success of social network marketing for ROI justification

Featuring case studies and expert presentations from:

- Nick Love Executive Director - Business Development

MySpace, Australia & Asia

- Varsha Rao Chief Executive Officer

Singtel Digital Media, Singapore

- Emily Rayner Interactive Content Director

Austereo, Australia

- Ian Stewart Head of Asia

Friendster, Singapore

- Ian McNairn Program Director Web Technology & Innovation

IBM, UK

Target audience

MDs/ VPs/ Directors/ Managers/ Professionals of:

- Marketing

- Retail

- Branding / Product Development

- New Media Marketing

- Shopper Marketing

- Trade Marketing

- Marketing Communications

- Advertising and Promotions

- Marketing Research

- Digital Strategy

- Consumer Insights

- E Commerce

From:

- FMCG/ Retail/ Consumer Goods

- Social Media Platforms

- Banking & Finance / Insurance

- Entertainment and Recreation

- Pharmaceuticals / Healthcare

- Hospitality and Hotels

- IT/Telecommunications

- Tourism Boards

- Government and the Public Sector

For more information, please contact Miss Lee Chew Wan referring to details below