- corporate performance sector
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3rd Annual Internal Branding & Employee Engagement
Effectively Engaging Employees to Promote the Brand from the Inside Out while Impacting the Bottom Line
Event Date: 22-23 Feb 2010
Location: Ritz Carlton Coconut Grove Miami, FL, USA
- key conference speakers
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Sharon Wamble-King VP of Corporate Communications, Blue Cross Blue Shield Clarissa Felts VP of Internal Communications, Lowe’s Companies Polly Pearson VP Employment Brand and Strategy Engagement, EMC Susan Gordon Managing Director of Employee & Labor Communications , American Airlines Trish Sarno Director, Brand Standards, ING
- key conference topics
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- Shift gears for a more value driven internal branding strategy to navigate during an economic recession
- Utilize engagement and branding metrics to show financial impact and gauge internal branding consistency
- Maximize line manager partnership for enterprise wide gains in retention and consistency
- Build and Maintain brand centricity in a volatile marketplace
- Create a strategic internal branding plan for recovery to recapture business and prevent mass exodus when the markets shift turns around
- key conference features
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- Using new media in internal brand communications to enhance employee engagement and culture
- Utilizing internal culture as competitive advantage that prioritizes employee engagement to deliver better service experience
- Identifying areas to make optimal change and drive action
- Realizing the impact employee recognition budget cuts to profitability and retention
- conference focus
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Now in its 3rd year this 2-day conference has been designed to deliver practical insights into Internal Branding programs at w Now in its 3rd year this 2-day conference has been designed to deliver practical insights into Internal Branding programs at work. Forget the 3rd party discussions by academics and consultants, we leave that to the trade shows, this meeting is for end users by end users. With a min of 16 end users delivering examples of Internal Branding programs in action within companies such as Google, American Airlines, UBS, Sun Microsystems, BP America, ING, Staples-CE, Verizon Telecom and many more.
For more information about marcus evans branding, marketing, communication, employee engagement and customer management events please contact Adela Ondruskova, Director North & Latin America, marcus evans, adelao@marcusevansch.com