Businesses have the objective to maximise profits even at the toughest times. In the current global economical climate where competition is stiff and inconsistent, companies face the challenge of pricing correctly in order to hit the right target market while trying to widen the profit margin.

In recent years, a number of industries have turned towards innovative pricing strategies such as revenue management or dynamic pricing to manage their revenue effectively. Firms are employing such varied tools as dynamic pricing over time, to differentiate classes of customers or to price and learn about customer demand. The benefits can be significant, including not only potential increase in profit, but also improvements such as reduction in demand or production viability, resulting in more efficient supply chains.

Given its applicability in most markets and its increasing adoption in practice, dynamic pricing is now making inroads in many different sectors, including apparel, automobiles, consumer electronics, personal services, telecommunications, and manufacturing. Companies are making use of new findings on dynamic pricing and its increase in data processing power to raise their average realised prices, thereby increasing revenues and profits.

At this exclusive 2-day Dynamic Pricing Masterclass, delegates will come away with a wealth of knowledge in pricing strategies to respond to the ever-changing market conditions and learn how maximise ROI`s and create a potential new source of competitive advantage. In addition, delegates will have the opportunity to network and learn with other peers from diverse industries with keen insights and valuable experiences.

For more information on the full event brochure or registration process, please contact Miss Bernardine at BernardineM@marcusevanskl.com

Benefits of Attending

• Capturing customers through dynamic pricing in any economic environment
• Demonstrating the ability of pricing as the most powerful profit lever
• Analysing and overcoming common pricing mistakes
• Outperforming peers and delivering superior returns through dynamic pricing
• Exploring the various segments to implement profitable pricing strategy
• Adopting a scientific pricing method through the use of technological pricing tools and software
• Developing the price advantage that ensures having a stronghold in the market and ultimately use this superiority in pricing to outperform your peers
• Delivering significantly higher returns to their stakeholders through price optimisation

Key topics

• Dynamic pricing strategies
• Reclining market – Pricing for progressive growth
• Price wars – Key issues involved with the battle
• Pricing in uncertain times
• Pricing for emerging markets
• Recession proof price negotiation
• Applying value based pricing for economic recovery
• Optimal pricing – multiple sales channels
• Market segmenting and re-aliening pricing strategies
• Managing your prices when customer deems product to be a commodity