The mobile market is now an open market place and is currently undergoing an evolution and major changes at every level of the value chain. Operator “walled garden” have failed to attract customers and new players such as handset vendors, web service providers and the third parties are now offering their own services.

Mobile operators are looking for new revenue streams in this competitive market and for ways to justify their infrastructure upgrades. Network APIs are subject of increasing interest for mobile operators as they have the potential to enable a variety of new business models, including app stores and two-sided business models. Also mobile operators are facing an increasing competition from web-based service providers and they are now realising that they have to act and choose between a smart-pipe or dump-pipe long-term strategy.

Mobile Network Applications, Openness and Web Innovation conference will explore new mobile applications ecosystem and how it is enabling a shift in speed of innovation. During this conference leading mobile operators and service providers, applications developers, handset and smartphone manufacturers and the standards organisations will present case studies on the latest application creation innovations in the industry and how openness affects the entire environment.  With key players in the value chain looking for ways to stand out for innovation and customer focus in this competitive market, this conference is timely and will provide with key solutions they are looking for.