Retail marketing has been growing in importance in today’s challenging retail fraternity. Retail spaces have become even more important generating revenue as a connection point between the consumer and the brand to create a deeper connection with the shoppers. Some of the biggest challenges that brands and retailers are facing today is to create an alive brand that converts traffic into buyers and to continuously generate long term value in return of loyalty.

Retailers and brands need to have a strong set of channels and beliefs and step ahead higher in building a credible and sustainable brand. In order to beat competition savvy retailer are engaging in rigorous programmes focusing on customer centric, personalised and loyalty programme through shopper marketing to attract and retain customers. Despite tightening margins, , retail marketing has evolved to become mass media branding by understanding their market and influencing consumers at every step of the purchase cycle, tactics for driving store traffic, in-store experience.

Since retail marketing is on a constant change of landscape, it has evolved to become one of the most dynamic and exciting areas of growth to overall bottom-line of an organisation by modifying customers behaviour in profitable ways

Key Focus

- Planning a merchandising implementation strategy that has a unique approach to optimise profitable promotions

- Creating customer experience that is attractive, reliable and valuable in developing a profitable relationship with customers

- Discovering major key barriers to shopper engagements by uncovering opportunities in category segmentation and customer insights

- Integrating all marketing elements to ensure that in store experiences aligns with the out of store brand connections

- Examining the similarities and differences in retailing strategy formulation and implementation across national boundaries in improve revenue generation

Key Topics

- Driving success by reinventing retail collaboration and integration without compromising quality of products – Stores of the future

- Embracing the concept shopper marketing initiatives by delivering a clear and consistent message throughout every consumer touch point

- Achieving standout in-stores by focusing on powerful point of purchase that impacts sustainability -Maximising conversion into purchases

- Transforming the next phase of better collaboration between retailers and manufacturers to effectively reach their shoppers

- Creating relevant customer experience that has a lasting impact on brand equity

Key features

- Leveraging shopper marketing, brand and market insights translating traffic into purchases – Driving profitability

- Generating superior customer value proposition by partnering your brands and retailer for long term sustainability (Building retail marketing effectiveness)

- Launching and establishing growth in brand image through innovative retail media network in encouraging repeat sales (Retail strategy development)

- Optimising retail profitability with value added retail marketing resilience structure in improving marginal increases

FOR MORE INFO, PLEASE CONTACT MS. LEE CHEW WAN REFERRING TO THE CONTACT DETAILS AT BELOW