In today’ challenging economic conditions and competing environment, the focus on corporate responsibility is crucial because it will ensure companies are making the right decisions in leading to positive investments for their long term viability. Good corporate citizenship in good businesses also argues the importance of corporate responsibility as a good will and will ensure success in the long term.

The CR trend is being driven by many factors which include the erosion of trusts in large organisation, the evolution of corporate governance movement, the globalisation of businesses, competitive pressure to be more socially responsible and the rise of socially responsible funds. Barriers to implementation cite cost implications, awareness and unproven benefits. The main objectives of organisations moving towards a responsible business do not only limit within long term objectives but also has become critical for corporate reputation, business success and sustainable investments as a survivor strategy.

marcus evans ‘Corporate Responsibility and Sustainability 2010’ conference will address challenges in today’s challenging economic conditions as there has been an increase in attention to social obligations, economic and environment aspect of business activity and performance from key decision makers such as the investors, suppliers, customers, employees, pressure groups and the community. The “tone from the top” has adopted Corporate Responsibility as a significant theme by recognising it as a major corporate driver. This two-day quality-driven conference will revolutionize debate on real-life experiences and cultivate innovative solutions to reshape the quality of your corporate responsibility process. Delegates will value information in regard to financial risk, environmental impacts, sustainability assessment, CR measurement, and employee engagement to upscale standards in their organization. For full brochure and registration, kindly contact Ms Catherine at CatherineF@marcusevanskl.com

“This programme is endorsed and accredited by the Institute of Public Relations Malaysia (IPRM). An award of 3 CPD points applies for APRs who attend this conference.

Testimonials from our previous similar events:

“The conference was useful as it provided good insights of methodologies and practice’s adopted by reputable companies; to which I can take back with me to my organisation for greater corporate governance”

Maxis Communication Berhad

“Great experience to network with participants and interact with distinguished speakers who spoke from their minds and hearts”

Senior Director

Malaysian Communications and Multimedia Commission

"marcus evans provides international / global exposure and perspective to local issues which might have leveraging effects in the end"

Grameenphone Limited

“Effective and very practical. A very timely course as corporations in Malaysia are going through stringent scrutiny”

Group CFO

Kencana Petroleum

“A wonderful experience of enhancing knowledge by interacting with speakers and participants during the presentations and off line”

CFO

Saudi Pak Commercial Bank

“This was a well organised , highly useful conference”

Director

Sampath Bank

Marcus events past event with similar target market and job title has attracted number of delegates below:

• Director’s Duties, Liabilities and Governance Reform 2008

10th & 11th November 2008, KL

70 delegates

• Crisis and Reputational Risk Management

20th & 21st February 2006, KL

30 delegates

Why should you attend?

• Enhancing skills in handling CSR issues within your organisation to increase performance and productivity
• Projecting company profitability / ROI by venturing into outstanding sociallyresponsible investments through measurement and reports
• Boosting moral enhancement by identifying the gap in your organisation’s behavioral analysis through corporate responsibility
• Mastering communication in CR efforts to influence stakeholders and policy makers in their decision making
• Building brand enhancement through impressive social media initiatives
• Aligning CSR initiatives with business goals to create awareness, both internally and externally
• Networking with CR experts to explore cutting edge CSR initiatives that is crucial to your business advancement

Key Topics

• Identifying CR indicators  that justify ROI/ budgets in business operations
• Recognising climate change to reduce its impact on an organisation
• Incorporating CR as part of the corporate culture  to leverage future business survivability
• Positioning virtual communication and creating awareness through Digital CSR

Who should attend:

Primarily: CEOs, Board of Directors, General Managers, Social Responsibility and Environmental Executives, Heads and Managers of:

• Chairmen, Presidents
• CEO, CFO, CXO
• Executive Directors, Managing Directors
• Corporate Communicators
• Corporate Affairs
• Stakeholder Relations
• Public Affair and Relations
• Media Relations
• Group Communications
• Investor Relations
• Marketing and Branding
• External Affairs

From the full spectrum of industries including but not limited to:

• Public listed companies
• Government linked companies
• Private companies that are looking into going public
• Companies that are interested in having a sound and formidable directorship

Identifying 5 key speakers and case studies from local and international speakers from:

Erik Jonnaert, Vice President External Relations Asia

Procter and Gamble, Singapore

Silver award for Best Community Program Award at Global CSR Awards 2009

Ralph Justin Dixon, Director of Environmental Investment

YTL Malaysia

Silver award for CSR Leadership Excellence at Global CSR Awards 2009

Vimal Kumar, Head of Corporate Responsibility

Digi Communications

Best Overall Winner in CSR category by the Malaysian Business CSR & Prime Minister’s Awards 2007

Ravindran Raman Kutty, Head of Corporate Communication

Northport Malaysia

International CSR award by Asria-Anstead, Brand Laureate Awards 2007 & 2008 and The Asia Pacific Entrepreneur Award - Investing in People 2008

Salmah Ahmad, Head of Corporate Responsibility

Maxis Communication

“Honourable mention for outstanding work in education” by Prime Minister’s CSR Award 2007