Currently Asia boasts the fastest growing social networking market that comprises of massive online population and they are interacting in online social environments at an incredible rate. With major concerns over the recession that had severe impact on the marketing and advertising promotional campaigns budgets, companies have begun to accept the fact to work on tight budgets whilst concentrate on being more creative, high impact and explosive marketing campaigns. More and more companies are starting to venture into digital marketing via social media as it is an economical mode of advertising through social media channels and social media releases to attract massive amount of visitors to your website. Global corporations like Procter & Gamble, Dell, Coca Cola and many others are already adopting social media as part of their brand building infrastructure. In 2010, there will continue to be innovative ways to get your message out to your audience via Digital Marketing and Social Media networking.

marcus evans ‘Digital Marketing & Social Media’ conference will open up new strategies to communicate and deliver value to their customers utilising social media and new emerging tools.  This will offer a great opportunity for all professionals in related fields to meet and discuss new ideas, challenges and future directions. By attending this conference, delegates will have a clearer understanding of best practices that enable them to successfully embark on the digital marketing platform and in utilising social media as a digital marketing tool. Delegates will be enlightened with case studies and interactive discussion on social media and new emerging tools. Join top industry experts who will be sharing their knowledge at this unique one of a kind event. For full brochure and registration, kindly contact Ms Catherine at CatherineF@marcusevanskl.com

Testimonials from past similar events:

“Topics covered are relevant, practised and useful as reference for day to day work”

Senior E-Business Manager

Colgate Palmolive

“Understanding individual needs and delivering relevant, current information that is useable & worth sharing”

Digital Marketing Manager

Reader’s Digest

“The organisation of the event is professional and very well-done”

Marketing Manager

BBC Worldwide

“Good line-up of speakers, well organised conference”

VP - Marketing Division

RCBC Bank

Marcus events past event with similar target market and job title has attracted number of delegates below:

• Social Media Marketing

15th- 17th March 2010, Ritz Carlton Millenia, Singapore

60+ delegates

Why should you attend?

• Benchmarking digital marketing strategy towards successful marketing campaigns
• Leveraging on tools towards building a compelling web presence
• Understanding how social media is the key in attracting and engaging your target audiences
• Discovering how digital marketing and social media makes it easy for your business in enabling and enhancing interaction leading towards better audience engagement
• Utilising social media in influencing online sentiment around the company and raising awareness around new product offerings
• Creating a social media plan of ideal scope and size by identifying potential characters traits, personalities, habits and attitudes of your target audience towards

Key Topics

• Identifying when and where to incorporate social media into your marketing strategy
• Assessing your targeted audience via digital marketing in gaining higher ROIs
• Identifying the correct media and understanding how is the approach both time saving and cost effective
• Discovering how monitoring feedbacks and status will improve the efficiency of your organisation
• Leveraging on Search Engine Optimisation (SEO) tools in terms of increasing traffic to your site and optimising your Internet reputation management

Who should attend:

Primarily: Presidents, Vice Presidents, Directors, General Manager, Senior Managers, Managers and Heads of;

• Marketing
• Digital Media
• Digital Strategy
• Social Marketing
• Advertising & Promotions
• Interactive Media
• Communications
• Brand / Product
• Media Relations
• New Media
• Public Relations
• CRM
• Marketing Research
• Digital development and Strategy
• Consumer Insights
• Future Brand Development

From the full spectrum of industries including but not limited to:

• Banking & Insurance
• Telecommunications / IT
• Consumer Electronics
• Broadcasting / Media
• Hospitality & Hotels
• Entertainment & Recreation
• FMCG / Retails / Consumer goods
• Automotive
• Property
• Fashion
• Publication
• Pharmaceuticals & Healthcare
• Government and the Public Sector

Identifying 5 key speakers and case studies from local and international speakers from:

• Nicholas Wodtke, VP Business Development & New Media, Disney Media Distribution Asia Pacific
• Emily Rayner, Interactive Content Director, Austereo Australia
• Matt Harty, VP Asia Pacific, Fox International Channels
• Damien Cummings, Online Director, Asia Pacific & Japan - Dell
• Erik Hermanson, Head of Digital Marketing Asia Pacific, Research In Motion (Blackberry)