The rise of the East - In today's challenging economy and ultra-competitive marketplace luxury brands is a whole new ball-game altogether whereby luxury goods industry is both intriguing and highly influential. The overall environment is changing at a fast-pace and each area has developed its own uniqueness. Luxury brand that are expanding aggressively are not just penetrating the first-tier cities but have also set up networks/shops in the second and third-tier cities and these numbers are increasing at an alarm rate. However, the luxury goods industry continues to face multiple challenges particularly in the implementation of advanced modern business practices. Many luxury brands, especially those who want to enter the Chinese market, are confused with which are the appropriate marketing and operation strategies that will meet this large and scattered country.

As far as China is concerned, given the rapidly accelerating affluence of the masses, the scenario is set to witness a boom. As a trade sector, its skilfully crafted products and services continuously shape the consumer society in the quest for an enhanced lifestyle. As an economic force, the sector’s impact and contribution to global trade remains positively noteworthy.  

The time has come where the differentiating factors are your brand and your marketing strategies. The trend of an ever increasing technological, mobile and online target market means new and creative ways of improving your marketing activities must be explored. A lot can be done to build brand equity. But how do you sustain it? How do you leverage it to garner new marketing opportunities over time and ensure the highest possible return on your investments?

The marcus evans Luxury Brands conference will revolutionise innovative ideas by generating sustainable practises in Luxury Brands. This highly-interactive and information packed event will highlight global case studies from some of the finest and at the same time provide an excellent networking platform with global professionals and industry leaders who are all directly and indirectly linked to the growth and development of Luxury Brands.

Don’t miss this opportunity to meet the line up of key international speakers and to network with a very niche and targeted group of delegates from across the world.

Streams of conference for Day 1 & 2

Stream I                   Innovative Branding & Marketing Strategies

Stream II                 Luxury Technology, Innovation & Concepts

Stream III                  Luxury Retail & Management

Third Day Workshop

 Workshop A: - Luxury Design, Packaging & Labelling

 Workshop B: - Luxury Branding & In – Store Marketing

For more information and brochure, kindly contact Ms. Esther at estherw@marcusevanskl.com

 Key features:

• Gauging the unlimited potential of integrated multichannel retailing through improved collaboration and high - end technologies
• Penetrating the Chinese market and get your strategy right by understanding new trends in the retail environment in China industry branding and store design
• Revolutionising on e – commerce and e – marketing to create synergies between business, brand, and marketing
• Evaluating performance and return on investments on creative visual merchandising and in-store marketing campaigns through monitoring and controlling costs
• Analysing and comparing alternative strategies and surprising case scenarios, from which the participants can gather all the insights they need to keep ahead of the cut-throat competition implemented by world-leading organizations
• Refashioning business models and business processes to culture service excellence strategies and delivering world-class customer service
• Collaborating with retailer and manufacturer through consumer insights in creating consumer centric category management
• Launching and establishing growth in brand image through innovative techniques and strategies used to derive meaningful, actionable channel insights about today's shoppers
• Maximising shopper interaction with innovative design and technology to upgrade in-store marketing to maximise profits
• Learning hands on strategies and brain storming sessions through an intensive and interactive one – day workshop on Packaging & Design and In – Store Marketing
• Identifying opportunities for brand and marketing-driven growth and developing performance measurement for branding communications planning