- corporate strategy sector
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Process Driven Innovation
Capturing the Enterprise's Creative Energy to Fill the Innovation Pipeline
Event Date: 28-29 Sep 2010
Location: Philadelphia Marriott Downtown, Philadelphia, PA, USA
- key conference topics
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- Realize the necessity of a structure innovation process that reflects an integration of the goals of the institution with the needs/wants of the market
- Review innovation models that address time to market concerns
- Discover creative business models that are grounded in the notion of
- Identify knowledge and technology intelligence reporting systems that will inform the strategic front end and the enterprise-wide innovation process
- Analyze organizational cultures that foster ownership of the innovation process across the corporate enterprise
- key conference features
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- Conference Chairperson: Kevin Paylow, Innovation & Commercialization Leader, Halliburton
- conference focus
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It has been said that wealth flows directly from innovation not optimization and that wealth is not gained by perfecting the k It has been said that wealth flows directly from innovation not optimization and that wealth is not gained by perfecting the known. Today’s leading innovation enterprises are aware that if gaps/inefficiencies exist in their innovation pipelines, their ability to optimally deliver innovations to the market is greatly hindered, and in turn, impedes their ability to gain wealth.
This accepted reality points to a priority that exists among corporate innovators to define the proper tools that optimize the internal innovation process while being careful not to optimize out the creativity and failure that is intrinsic to innovation.
By including executives charged with navigating all facets of the innovative process from consumer insights, R&D, technology, innovation, product development, and marketing sectors, the Process Driven Innovation Conference will allow participants to review the required blend of traditional and non-tradition business optimization strategies and methodologies necessary to fill the gaps that cause inefficiencies in the innovation pipeline while ensuring that the unique process that is innovation is not stifled by perfection