The Chinese government’s healthcare reform is a key driver for the pharmaceutical growth in the country. It has created exponential opportunities for pharmaceutical companies to penetrate deeper into the market, build a stronger brand and enhance its market share. It is especially true for global pharmaceutical companies who are counting on China to achieve

aggressive growth rate.

It now lies within the Sales and Marketing teams to fully realise this market potential. But the fact is that the industry is questioning the real effectiveness of their current sales force strategies. Many companies’ sales models are being put to test by the constant changing environment and regulation. With increased complexity of market demand, shortage of

skilled talents and increasing pressure from headquarters, managers understand the need to be quickly equipped with the three success factors: Effective sales strategy, flexible supporting system and high productivity talents; in order to win big in this lucrative market.

This Winning Pharmaceutical Sales Force Effectiveness Strategy Conference will gather leading minds to explore the opportunities brought by the reform, sales force effectiveness best practices in China, how to optimise market data, practical solutions for high turnover rate, and effective sales force team management in order to capture maximum business potential and achieve sustainable development.

Benefits of attending:

- Gaining insights into the latest trends of pharmaceutical industry in China

- Incorporating Chinese elements into sales force effectiveness implementation to achieve optimum result

- Adapting customer-centric approach into your sales strategy

- Benchmarking your company’s Sales Force Effectiveness practice with peers

- Further exploring and understanding hospitals’ needs and demands

- Increasing sales force’s commitment to company

- Reducing communication red-tape in the increased sales team complexity

- Increasing sales force effectiveness through sales team management and supporting systems

- Networking with top pharmaceutical companies around the region