marcus evans Conferences has named The Clorox Company as the Open Innovation Partner of Choice for 2011.
The announcement was made at the marcus evans 5th Annual Open Innovation Conference held at The Ritz Carlton, Philadelphia, PA on April 11-13.
The award reflects the growing interest in the open innovation business model. The results of even a shortsighted one-off open innovation program can mean great returns for an organization. However, those organizations that are able to establish themselves as proven collaborative innovation facilitators and custodians of lasting cooperative relationships in the innovation enterprise are beginning to be branded as a ‘Partner of Choice’ for Open Innovation in the marketplace of business-to-business alliances.
Clorox was placed into nomination and subsequently selected through a process that elicited the response of peers and innovation leaders from a cross-section of North American industries, including past delegates of the annual marcus evans Open Innovation series of conferences.
Determination of the marcus evans Open Innovation Partner of Choice Award was based on an outstanding or exceptional contribution to the discipline or practice of open innovation.
Included in the criteria was an ability to demonstrate the core attributes that an exemplary collaborator is understood to bring to the open innovation relationship; manage a structured discipline for the creation and performance of external collaborative partnerships that is both flexible and designed to lay the foundation for ongoing innovation partnerships.
Andy Gilicinski, Clorox’s Director of Open Innovation Networks, accepted the award on the consumer goods company's behalf during the award ceremony on April 12, 2011 as part of the marcus evans Fifth Annual Open Innovation Conference.
The marcus evans Fifth Annual Open Innovation Conference took place in Philadelphia on April 11-13.
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