Monetizing IP Assets
Susan McGahan, a speaker at the marcus evans IP Law Summit Fall 2017, discusses the opportunities IP owners have for commercializing and monetizing IP assets.
Interview with: Susan McGahan, Assistant Vice President, Senior Legal Counsel, AT&T IP Law, AT&T
"To monetize intellectual property (IP) within a company effectively, collaboration between legal, business and finance groups must take place. Businesses should identify which assets are core to the business and which are not, and what can be licensed or sold to third parties. Then engage its finance group to evaluate the monetary value of those assets to ensure proper value is received, as well as reach out to legal for any NDAs or transactional work required to monetize the assets," suggests Susan McGahan, Assistant Vice President, Senior Legal Counsel, AT&T IP Law, AT&T.
McGahan is a speaker at the marcus evans IP Law Summit Fall 2017 in Hollywood, Florida, September 24-26.
What advice do you have for IP owners on cashing in on their assets? What don't they do?
Many options are available if you have quality assets. One can contribute patents into a standards body or into patent pools, enter a licensing arrangement, consummate a sale, and assert the assets in a judicial proceeding. All of these options have the potential to generate revenue.
In my opinion, the quickest way to monetize is either selling or licensing IP assets. Utilization of patent brokers can assist in shopping assets or auctioning patents in lots. Sometimes buyers prefer to buy a patent portfolio in a specific technology area. If not a sale, then a cross-license for the entire portfolio on a non-exclusive basis.
Your non-core assets can be someone else's treasure - either valuable to a start-up or someone breaking into the field.
Companies should always ask for a grant back license so the seller has the freedom to operate without being sued. When licensing a patent, we must make sure that the patent is non-assignable or non-transferable and cannot be sub-licensed.
Who is in the best position to make that decision on what to commercialize and monetize?
An IP business group can decide which assets can be potentially used for revenue after identifying the assets that are core to the business and determining the long-term strategy of the business The decision is not for legal.
What makes an IP strategy robust?
Collaboration within the company to get a handle on the entire IP portfolio, not just patents, but the technology/software, and whether source or object code is available for licensing. Also, trademarks, copyrights and domain names may also be prime for monetizing.
Then we must ensure the appropriate templates are ready to go when there is a sale or license, so it can be a smooth operation. It requires a lot of communication and due diligence, but it can be done.
Any final comments?
Clients do not like surprises. They do not want to buy an asset and find out there is an ownership issue. You must be upfront. Avoid surprises and have a reputable name out there for doing business. Be forthright, diligent, and you should succeed.
Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
About the IP Law Summit Fall 2017
The 24th IP Law Summit is the premium forum for bringing Senior IP Counsel within large and mid-market organizations together with service providers. The Summit offers an intimate environment for a focused discussion of cutting-edge technology, strategy and products driving the IP marketplace. Taking place at The Diplomat Beach Resort, Hollywood, Florida, September 24-26, the Summit includes presentations on monetizing IP, cyber security and privacy, ethics and litigation abuse, and international IP.
The Legal Network - marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.
Please note that the Summit is a closed business event and the number of participants strictly limited.
About marcus evans Summits
marcus evans Summits are high level business forums for the world's leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings. For more information, please visit www.marcusevans.com
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